Association History

From 1960 to 1980, a large number of indigenous people migrated to cities to make a living, filling the social strata of the earlier urban immigrants. They mainly engaged in labor-intensive, low-skilled, high-risk, and highly mobile jobs. Until the COVID-19 pandemic in 2020, the global economic downturn directly impacted the domestic economic market, leading to massive layoffs and even bankruptcies in companies. For indigenous people engaged in low-labor jobs, the unemployment rate rose rapidly. To improve the rapidly increasing unemployment rate in their tribes, they plan to rebuild the simple and healthy lifestyle of the traditional Atayal culture and coexistence with nature, develop in-depth tribal cultural experiences, and design and develop secondary and tertiary agricultural products and cultural and creative industries to increase local employment opportunities.

(I) Utilize traditional experience and wisdom as the foundation for the development of tribal industries, and shape a tribal industry demonstration zone with three main axes: "specialty agriculture", "cultural and creative industries" and "eco-tourism industries".

(ii) To revitalize the spirit and culture of the Atayal people, allowing tribal members to immerse themselves in the essence of Atayal culture in this demonstration space, develop Atayal traditional culture, life and crafts learning and art culture, and extend to special activities, workshops, product research and development, etc., showcasing the culturally rich "Magau Ecological Park".

The entire Fuxing District is a major tourist destination in Taiwan, renowned for its numerous tourist attractions, such as Jiaobanshan, Luofu Hot Spring Area, Xiaowulai Scenic Area, Lala Mountain, and local villages, attracting hundreds of thousands of tourists annually. In addition to its primary industries, the district relies on the influx of tourists to boost its economy and create employment opportunities, giving each area its own unique character.

However, given the inherent limitations and conditions of tourist destinations, in order to break through in the highly competitive "tourism" environment, attract tourists to "visit and revisit," and promote tourism development and local sustainability, the richness, diversity, and friendliness of the destination's content have become key factors.

However, the benefits of implementing the independent single-point model are limited and are prone to developmental uncertainties. In order to maximize the benefits and make it relevant to social issues, this project will be based on local characteristics and the concept of "park". It will set four major goals: "reflecting indigenous characteristics, reproducing the original landscape, revitalizing local industries, and multiplying cross-domain services". Based on the goals, various resources will be invested, supplemented by environmental feature creation, tourist service planning, and professional talent training, to improve the park's content and management. By integrating resources such as industrial clusters, economic benefits, and digital integration, the park aims to achieve a balance between environment, culture, nature conservation, and industrial development. Ultimately, it will be packaged through marketing and promotion, and tour promotion to create new highlights for regional tourism, build a green value chain, attract visitors, and generate profits as the basis for park operation and adjustment.